Valentine’s Day for Him: Go-to gifts for the man in your life

Valentine’s Day: love it or hate it, it’s here to stay. Every February 14th, malls are raided with panicked shoppers buying last minute gifts for their lovers, families, and friends. That may mean roses for some, and diamonds for others, but all in all – a whole ton of money.

According to a recent report issued by the National Retail Federation (NRF), U.S. consumers are expected to spend approximately $18.2 billion on Valentine’s Day. Sound crazy? We know. Here’s the best part. That’s actually down from the total in 2016, which hit a record high of $19.7 billion. Individuals this year are expected to spend an average of $137, down from $147 last year.

It gets better.

Over 4 billion of those dollars will be spent on jewelry, and $2 billion will be spent on flowers. (Thank you gentlemen!)

But where does that leave the ladies when it comes to gift-giving? Now he may not be a flowers and diamonds kind-of-guy – which is totally fair – but the man in your life definitely still deserves a good prez. Enough to make a mark on the several billion dollars spent in the U.S., apparently.

So with flowers and diamonds out of the equation, that means you need to get real creative, real quick. Stressing about what to get your Valentine? Keep reading to check out our go-to-gifts for your man on #VDAY2K17:

Food, food, food

We all know that a way to a man’s heart is through his stomach. So why not pave the way with a nice gesture of food? If he’s got a sweet tooth, fill up a couple of mason jars with his favourite candy or chocolate. Or, skip the fancy dinner out and opt-in for a romantic night-in. Cook him a heart-filled meal or order in a special kind-of pizza to show your love.

He Woke Up Like This

Though he may never set foot in a spa, there’s no doubt that men enjoy a pamper sesh every now and then, too. Put together a basket with some of his favourite (and manly) hygiene products (cologne, shaving cream etc.) and let him indulge in the rustic scents. Remember, it’s not a pamper sesh – it’s a grooming sesh.  #flawless.

Tech Central

Whether he’s a total tech nerd or not, getting an edgy tech-oriented gift is bound to be a hit. Maybe he’s been hinting at that new fitness watch he’s had his eye on lately, or perhaps he’s in need of a new phone. Whatever that item may be that’ll make his techie senses tingle – get it for him! Cause after all, he deserves it, right? 🙂

Liquor Him Up!

Opt out of the champagne and opt in to a different kind of bubbly: beer. Show him how much you care by hooking him up with a steady flow of beer via the Beer of the Month Club. And if he prefers his drink on the rocks, get him a fancy bottle of liquor he would never normally buy himself. Just make sure you’re there to take care of him at the end of the night.


There’s nothing like getting a present, where your present is getting more presents throughout the year. In other words – subscriptions. There’s a ton of great subscriptions catered to men – monthly, quarterly, or custom to how you would want delivered. Along with the Beer of the Month Club, the Dollar Shave Club is a solid option when it comes to Valentine’s Day gifts for him.

Whatever gift you end up getting him, he’s bound to appreciate it. Love is in the air and so is that moolah – happy shopping!

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